Electronics Arts, the world's largest game company, has decided to lower its prices. Is this the start of a price war? From the article:
"[US]$39 is resonating with consumers given the transition," EA spokesman Jeff Brown said. "There are indications that $39 is a solid and sustainable price point."
Read on!
http://arstechnica.com/news.ars/post/20060221-6229.html
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